[UPHPU] eCommerce - what do you use?
jonathan at bluesunhosting.com
Mon Jan 28 11:12:37 MST 2008
On 28 Jan 2008, at 10:35, cole at colejoplin.com wrote:
> While I don't believe this is a solution for most developers in this
> group, I'll mention this only because you've stated this is a media
> company. It strikes me that you may want to consider doing an RIA,
> like Flex (SDK is open source), and using PHP as a service. In fact,
> I'll be doing one myself this spring.
> Why did I choose RIA? First, the user experience is a generation
> ahead. I read an article about eComm sites, their carts and
> conversion rates The general conclusion was that RIA carts had a 50%
> higher conversion rate than non-RIAs. To make their IT happy, Armani
> Exchange's eCommerce site converted their Flash-based cart to a new
> JSP page driven cart, and immediately suffered a 40% drop in sales.
> Hmmmmm. If we hit a recession, that alone could make the difference
> between living and dying.
> Second, things like error recovery and transaction retries with
> traditional carts are a nightmare. This is by the far the biggest
> client complaint I always get on carts. RIAs give you state and
> security (but not so much with AJAX RIAs). RIAs have no pages to
> refresh, no sessions to read and handle, no funky server-side cart
> installations. Just immediate, secure, two-way communications, where
> the server is not nearly as stressed. And if you don't want to code
> an RIA cart yourself, and don't need open source, you can buy one
> (like http://www.allurent.com/).
> If your contract was won on the back of an open source php-based
> cart, then never mind. But speaking for myself, I think I've done my
> last non-RIA cart.
I am getting into Flex. Very cool stuff. uses PHP via AMF for server
side processing. Amazingly quick development. RIA is the wave of the
future, in my ever so humble opinion.
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