[UPHPU] AI and Design

[Walt Haas]

Let's not forget Aaron:

http://www.kurzweilcyberart.com/

-- Walt

Brad Davis wrote:
>
>>     Do you know of anyone that has used AI, with BI? I would really 
>> like to see some research in the area.
>>   
> Sorry Justin, I don't have any more info off the top of my head than has
> been mentioned.  I haven't done AI for over 15 years.
>
> As to using AI to effect Design:  Bob Lutz (of auto fame) wrote about
> design in the auto business.  He wrote about the "semi-tractor" design
> that was (and is still) used for the Dodge Ram pickups.  Lots of people
> hated it, and about 20% of truck buyers loved it.  The lovers bought the
> truck, the haters weren't going to buy Dodge anyway.  The design doubled
> Dodge truck sales, but if Dodge had used standard focus groups, they
> would not have increased sales.  (Mr. Lutz said they would have had a
> truck that nobody hated, but nobody would have become passionate about.)
>
> Design (especially user interface design) needs to cater to and 
> convert the
> real user/customer, not the "looker".  Blind AI can miss that 
> differentiation.
>
> One of the things that web BI is trying to reduce is the number of 
> shoppers
> who drop shopping carts just before order confirmation.  Work is done on
> making the page easier to understand, changing colors, adding text, etc.,
> while the real problem is that shopper has to wade through the whole
> process just to find out what shipping and taxes are and when the items
> might be shipped (or might be delivered).  AI can't add in what the 
> designer
> left out.
>
>
> That said, I believe that the right data given to the right person can 
> provide
> the insights necessary to make a business successful.
>
> (So yes, I believe that AI and BI carefully used can make a difference.)
>
> Brad Davis
>
>
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