[UPHPU] AI and Design
bdavis at cove-mtn.com
Tue Oct 23 16:47:40 MDT 2007
Jon Gale wrote:
> On 10/23/07, *Brad Davis* <bdavis at cove-mtn.com
> <mailto:bdavis at cove-mtn.com>> wrote:
> As to using AI to effect Design: Bob Lutz (of auto fame) wrote about
> design in the auto business. He wrote about the "semi-tractor" design
> that was (and is still) used for the Dodge Ram pickups. Lots of
> hated it, and about 20% of truck buyers loved it. The lovers
> bought the
> truck, the haters weren't going to buy Dodge anyway. The design
> Dodge truck sales, but if Dodge had used standard focus groups, they
> would not have increased sales. (Mr. Lutz said they would have had a
> truck that nobody hated, but nobody would have become passionate
> Very interesting...I'd love to read some more about this...any
> references you can point me to?
Certainly. "Guts", Robert A. Lutz, ISBN 0-471-29561-2, Page 71-72.
Actually the statistics
I quoted were wrong. Dodge only had 4% of the market before the
introduction of the Ram.
They increased their market share 5 times.
Everyone on this list should also read "The Inmates are Running the
Asylum", Alan Cooper,
ISBN 0-672-31649-8, as we are all inmates...
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