[UPHPU] AI and Design

[Jon Gale]

On 10/23/07, Brad Davis <bdavis at cove-mtn.com> wrote:
>
>
> As to using AI to effect Design:  Bob Lutz (of auto fame) wrote about
> design in the auto business.  He wrote about the "semi-tractor" design
> that was (and is still) used for the Dodge Ram pickups.  Lots of people
> hated it, and about 20% of truck buyers loved it.  The lovers bought the
> truck, the haters weren't going to buy Dodge anyway.  The design doubled
> Dodge truck sales, but if Dodge had used standard focus groups, they
> would not have increased sales.  (Mr. Lutz said they would have had a
> truck that nobody hated, but nobody would have become passionate about.)


Very interesting...I'd love to read some more about this...any references
you can point me to?

Jon

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