[UPHPU] javascript questions

[cole at colejoplin.com]

Quoting Chad Sollis <uphpu at sollis.net>:

> The text you would want people to use would be
> <a href='http://yoursite.com">Postcards</a> by YourCompany
> I would focus on 3-5 primary words and rotate how people link to you. so you
> drive rank for multiple words.
> It will be easier to focus on 1 primary word, and roll other flagship words
> in as phases.

I agree with Chad on this, and the whole popularity value. How people  
link to you is very helpful, especially when the keywords/keyphrases  
are sitting between your anchor tags. But let's expand on it. I would  
not discount keyphrases, as this can make a difference with other  
sites who you are competing with. If they have a lock, or there are  
just too many competitors to rank well, it's time to start  
investigating keyphrases, multiples, maybe even locales. For example,  
a snippet like:

<a href='http://yoursite.com/realtor-postcard-services.html"  
target="_blank">See Professional Postcards and Advertising for Utah  
Real Estate Agents</a>

Can you count how many potential keywords and keyphrases now? I got a  
lot of bang there, totally white hat.

>>> Is a pre-written snippet
>> of html the best way to go, or should I have them write something
>> themselves?

You do it, to make sure you control the text between the anchors, as  
above. Then  change the snippet, to fine-tune for best results over  
time, and introduce new keywords as they open up.

-- Cole