[UPHPU] How to do...?

[Wade Preston Shearer]

> I am in charge of maintaining the content of this website  
> (www.westernbotanicals.com). I have little control over the design  
> right now. But I just found out, through google analytics, that the  
> first page has a 20% exit rate. So what can we do to the first page  
> in order to retain visitors better, but still incorporate both  
> languages.

I consider that page just as bad as a flash loader or a click to  
launch site page. People want your content immediately. They don't  
want a second step. How do your demographic break up? Do you really  
have a 50-50 split between the languages? I'd pick on, load this page…

http://www.westernbotanicals.com/en/front.html


…by default and then put an obvious feature for them to switch  
languages.


I'd at least do that for starters.
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