[UPHPU] javascript questions

[John David Anderson]

On Apr 30, 2007, at 11:45 AM, Daniel C. wrote:

> On 4/30/07, Scott Hill <llihttocs at gmail.com> wrote:
>> OK, for those of us who aren't smart enough to figure it out yet,   
>> what does
>> SEO mean?
>
> SEO is Search Engine Optimization.  Much of it is black magic and/or
> rain dancing.  (The difference being that black magic works but no-one
> knows how, while rain dancing is impressive to the customer but
> doesn't work.)
>
> The bottom line in SEO, as far as I'm concerned, is that if you have
> solid content, well-written (spelled right and grammatically correct)
> copy, use your tags the way they're meant to be used according to the
> w3c, make sure your HTML validates, and if your site works in Lynx (or
> another text-only browser), then you've done all you can reasonably do
> toward making your site work for search engines.  Anything in addition
> to this is, imho, black magic and may not work on the next page rank
> algorithm upgrade.

There are some techniques that are good to know that go beyond good  
well-formed content that stop short of voodoo. I think its healthy to  
check out SEO techniques and evaluate them objectively. Sure, some  
will promise you page ranks and ask you to do questionable things,  
but others will make good suggestions like using dashes in your URLs  
rather than underscores, or trying to use keywords in titles.

In short, I think there's more to SEO than just "good content." These  
practices are helpful to know, and aren't ethically questionable nor  
false promises.

-- John