[UPHPU] Rewriting Apache URLs

[cole at colejoplin.com]

I agree about the wording in the url being a bit more dependent on the  
search engine. It's either Google or Yahoo that doesn't care. MSN, it  
helps.

It's no secret that if you have a local business, your location should  
be prominent in your page content. Google is a great example, where  
they are often showing "local results" at the top, even for a generic  
search. To get in those, first you should have local names in your  
content, obvious. Second, you can register in their local business  
listings here:

https://www.google.com/local/add/login?hl=en-US&gl=US

While it only mentions maps, in practice it cross-links you into local  
results, beyond just maps. Google is looking for local content  
wherever they can find it, and they use this to fill up the results.  
It may have changed, but the last time I used it, you didn't even need  
to have a website, just local business info. Pretty nifty.

-- Cole




Quoting Jon Jensen <jon at jenseng.com>:

>
>> I know mod_rewrite pretty well but as a software developer
>> I'm reluctant to write software that requires the installer
>> to use mod_rewrite for the following reasons: 1) the learning curve
>> 2) some sites are hosted on systems that don't support that
>> type of configuration by the customer.
>
> That's a good point. I was looking at it more on an individual site basis
> where you have complete control, as opposed to a software product that might
> be installed anywhere.
>
>> How do you think it would be to have something like:
>>
>> http://www.saltlakemotorsports.com/index.php?prod=ducati-dayto
>> na-long-sleeved-t-shirt
>
> I guess that depends on the search engine... I imagine that would compare
> similarly to my example, though I have read things to suggest that some
> search engines ignore query string parameters and that the left-most words
> in an element (title, url) carries a greater weight (e.g. if you want to
> show up in searches for Ducati, the page title "Ducati Apparel | Salt Lake
> Motorsports" is better than "Salt Lake Motorsports | Ducati Apparel")
>
>
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