schmuhl at minglematch.com
Tue Mar 29 10:22:10 MST 2005
Wade Preston Shearer wrote:
> I have a client that I am working with that is very concerned about
> SEO. Their concern mostly revolves around insisting that some specific
> text is on the page so that the search engine can pick it up. Getting
> the design that they want done in HTML text will be very difficult
> however (this is a rare case however where it would actually be more
> appropriate for the text to be a graphic).
> So, I thought, couldn't I just put whatever text that they wanted the
> search engines to pick up in a hidden element? Does anyone know if
> elements with visibility set to hidden are read by search engines? If
> they do, then it would be a good solution. It would also lead to
> easily cheating though (as was done several years ago when meta tags
> were misused) and would lead to the search engines eventually ignoring
> them (again, as with meta tags).
From Google: http://www.google.com/webmasters/guidelines.html
*Quality Guidelines - Specific recommendations:*
* Avoid hidden text or hidden links.
* Don't employ cloaking or sneaky redirects.
That being said, I don't think that googlebot could determine if a <div>
is actually viewable in *all* cases. However, if you can think of it
now, it has probably already been thought of and abused. I imagine
googlebot. Consider putting the text in the ALT of the image that is
displaying the same -- that still counts as far as google is concerned.
* Think about the words users would type to find your pages, and
make sure that your site actually includes those words within it.
* Try to use text instead of images to display important names,
content, or links. The Google crawler doesn't recognize text
contained in images.
* Make sure that your TITLE and ALT tags are descriptive and accurate.
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