[UPHPU] SEO

Wade Preston Shearer lists at anavidesign.com
Tue Mar 29 09:48:04 MST 2005


I have a client that I am working with that is very concerned about 
SEO. Their concern mostly revolves around insisting that some specific 
text is on the page so that the search engine can pick it up. Getting 
the design that they want done in HTML text will be very difficult 
however (this is a rare case however where it would actually be more 
appropriate for the text to be a graphic).

So, I thought, couldn't I just put whatever text that they wanted the 
search engines to pick up in a hidden element? Does anyone know if 
elements with visibility set to hidden are read by search engines? If 
they do, then it would be a good solution. It would also lead to easily 
cheating though (as was done several years ago when meta tags were 
misused) and would lead to the search engines eventually ignoring them 
(again, as with meta tags).
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