[UGAF] Critiques

[Rick Moore]

Personally, I feel there is too much going on. Everything seems to be
fighting against each other. The whole logo needs to be more simple. I would
suggest breaking the guy and the pie out of the text and creating the mark
and the type separately. Use a lighter weight typeface for the type and drop
the second face altogether. (Architecura is an awful font IMHO *smile*)

I don't know if it's intentional or not, but the whole logo looks "fuzzy".
Maybe it's just the jpeg conversion settings. It doesn't look sharp or clean
but seems to be wanting to. Does that make sense?  If you want the logo to
look unrefined, go big. Really mess with it. Otherwise, clean up rough
edges, make sure the all the visual weights are consistent between the type
and the mark elements, and really pay attention to your kerning.

On 6/27/07, Justin Giboney <giboney at giboneydesigns.com> wrote:
>
> > "chalkboard."
> Changed
>
> > smooth arc
> This was not intentional. I fixed it.
>
> > Heavier weight
> Fixed
>
> > arm that is more inspired by the font
> Changed the arm and used two other fonts with the old arm
>
> > earthier blue
> Added Yellow
>
> Here is a new one  www.poderherbal.com/images/trainquil2.jpg
>
> Here is the company information I have been given.
>
> Company Info: Online training materials development and hosting
> Company Name: Trainquil, LLC
> Company Slogan: N/A
>
> Market Info
> Who is your target market: Large corporations with large training
> needs. health care, manufacturing, high turn over jobs
> What is the age range: all ages. probably older. mostly executives or
> middle and upper managers
> What do they like: they want something that looks solid, says we've
> been around and are responsible and stable
> What donít they like: they don't want a flaky company or a risky
> company.
>
> Logo Info
> What should your logo tell people? we are trustworthy, stable,
> intelligent, and our technology is awesome
> What should you logo not tell people? we are expensive
> Desired colors? site is blue, which i kind of like because it seems
> business like, but i'm not too tied to it
> Corporate or Loose? more towards the corporate side
>
> Justin Giboney
> www.giboneydesigns.com
>
>
>
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-- 
Rick Moore
Detour Design
e: rick at detourdesign.com
p: 801-232-9359