[UGAF] Ready or Not!

[Rick Moore]

Justin:
Who is the audience of this site? What are their demographics? What is
the customer trying to say? What is the budget for this site? Why do
they want to redesign their site? What's wrong with the current site?
What is working for them?

I can't tell from looking at the site whether any of these questions
have been asked. To me it just looks like a shell with some content in
it. There is not much emotion, no little details that bring any
cohesiveness into the design; it needs some polish. I think there is
too much color. I can't really tell what the purpose of the scheme is
and the feelings it's trying to invoke. Why not use the colors in the
logo to tie elements together? The fit and finish isn't quite there
yet; the elements are all over the place and not aligned to a grid.
The usability of the site could be better; why use the drop down
menus? In a desktop app wth loads of features they are useful, but not
so much in a relatively small web site. Is there a way to easily get
around the site if a user has javascript disabled?

I hate to say it, but I think you need to go back to the drawing board
and try again. Think more simple. What is the problem the customer is
trying to solve? What does the site need to say and do? Where can
elements be placed to make the site pleasant to look at and easy to
use? How can color enhance the communication and usability of the
site? What can be done to enhance and promote the brand?

I am not trying to be rude...just providing some constructive
criticism. I think that's what you are looking for, right? ;-)

On 7/16/07, Justin Giboney <giboney at giboneydesigns.com> wrote:
> I promised my company that I would have a rough draft of the website
> done today. I am not as far as I wanted to be, but if you could tell
> me what you would do before I show it to them, that would be great.
>
> old site: www.westerbotanicals.com
> new site: www.poderherbal.com
>
> Justin Giboney
>
>
>
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-- 
Rick Moore
Detour Design
e: rick at detourdesign.com
p: 801-232-9359